Little Black Dress Initiative (LBDI)

 

The Junior League of Seattle’s inaugural Little Black Dress Initiative (LBDI) was a week-long, social media-driven fundraising campaign that used the iconic little black dress to raise awareness about poverty and its effects on women in the greater Seattle community.

The Junior League of Seattle invited its members to wear the same black dress or outfit for five consecutive days from May 7-11, 2018 to illustrate how poverty can limit a woman’s access to resources, her confidence, and professional opportunities. Wearing a pin that asked the public to Ask Me About My Dress, the objective of the campaign was to spark conversation and spread awareness of the impacts of poverty in our community.

All funds raised went to support the mission of the Junior League of Seattle to promote voluntarism, develop the potential of women, and improve the community through the effective action and leadership of trained volunteers.

Save the date to see how you can participate in the
2019 Little Black Dress Initiative.
March 25-29,2019